Through a Memorandum of Cooperation (MoC) inked with the Tourism Authority of Thailand (TAT), Emirates has offered its assistance for the promotion of tourism in Thailand. Under the terms of the agreement, both the tourist board and Emirates will investigate collaborative projects and prospects for a partnership that will boost each party’s marketing and promotional efforts to attract visitors to Thailand.
In the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Emirates Group, and HE Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports, the MoC was signed by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates, and Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East, and Americas). Yuthasak Supasorn, Governor of Thailand’s Tourism Authority, HE Chairat Sirivat, Consul-General of Thailand in the UAE, and Adnan Kazim, Chief Commercial Officer of Emirates, were also present at the signing event.
Memorandum of Cooperation between Tourism Authority of Thailand and Emirates
Through the MoC, Emirates will explore measures to increase tourism to the Kingdom by promoting it to clients across its worldwide network. The airline will also seek to promote the nation through its network of agents in important strategic markets, as well as collaborate on joint familiarization trips aimed at different client categories.
“Emirates launched operations to Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, especially amongst holidaymakers from the US, Europe, and the Middle East. We are delighted to join hands with the Tourism Authority of Thailand to boost tourism to the country and build on the success achieved over the years, thanks to our long-standing relationship. We look forward to highlighting its diverse offerings to industry stakeholders and customers and helping them achieve their tourism targets, to support Thailand’s post-pandemic recovery,” said Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates.
“This Memorandum of Cooperation will pave the way for strategic tourism collaboration efforts between TAT and Emirates. TAT will assist Emirates in developing airline passenger traffic from key strategy markets by supporting tour operators and travel agents in agreed target markets across the Emirates network with promotional giveaways, special promotional packages, incentives, and marketing spend,” Yuthasak Supasorn, TAT Governor, explained.
Thailand is a vital element of Emirates’ over 130-destination network. Emirates began flying to Bangkok in 1990, and in 2012, it added direct flights to the resort island of Phuket, which has proven to be a popular holiday destination among Emirates’ global clients.
Emirates resumed flights to Bangkok in September 2020, and now offers two daily flights on the Boeing 777-300ER, as well as a third daily route on its flagship A380 aircraft. Emirates also flies to Phuket, Thailand’s unique tourist destination, 11 times every week.